Drama is nothing new for the Kardashian-Jenner clan; it seems like the media are always on the tail of their every move. Forget about the People Magazine, or Entertainment Weekly! Forbes- the largest global business media brand in the world, specializing in curating and covering budding entrepreneurs and influential leaders, caught supposed-billionaire Kylie Jenner red handed, lying about her wealth.

Instigating one of the greatest celebrity cash-outs of all time valuing $1.2 billion, Kylie had her eyes set on the title of Forbes billionaire when she sold 51% of her cosmetic line to beauty giant Coty. All was revealed when Coty publicly released the deal’s filings, laying bare the family’s best kept secret- using their fame against figures. The following are the major differences: the Coty publication puts 2019 revenue at a total of $177 million- a 40% increase from the previous year (which would put 2018

earnings at about $125 million). Whereas the ‘Jenner-camp’ presented faux figures of $330 million in 2018, an increase from $307 million in 2017. Profit figures were totally off too- a 44% net margin vs a 25% EBITDA margin, the latter being the figures of Coty files .

So why did Forbes believe them in the first place? Because it simply seemed unlikely that that much revenue could have evaporated overnight, as said by various business analysts and industry experts. In fact cosmetics veteran Jeffrey Ten added, “There doesn’t seem to be any evidence the business has cratered, if so, why would Coty buy it?”

As per protocol, the Jenners were pressed for answers on the many discrepancies and inconsistencies; the typically

chatty family stepped out of character and made no response. The magazine compared the Jenners and maneuvers to those of Donald Trump, writing, & quot; The unusual lengths to which the Jenners have been willing to go showed just how

desperate some of the ultra-rich are to look even richer.& quote; While getting their facts wrong was partly not the magazine’s

doing, critics’ other main argument about awarding the title was calling Kylie Jenner “self-made”. Observers were quick to argue that Kylie was just an extension of the family empire; American writer Roxane Gay says “Her(Kylie’s) success is commendable but it comes by virtue of her privilege. Words have meanings and it behooves a dictionary to remind us of that.” Kylie Jenner was born into privilege. But that’s the case for most billionaires.

Taking into account all this new information and factoring in the pandemic, Forbes has recalculated Kylie’s net worth and “un-declared” that she is a billionaire. I guess we’ll never know the truth of whether or not Jenner lied, but it seems like the numbers speak for themselves.

Nothing more to say than:

Welcome to the era of extreme fame leverage. An era where cash culture might as well be trash culture.