The most anticipated and coveted ‘world’s greatest show’ of the decade is EXPO 2020 hosted by Dubai and with less than 30 days to go for its grand opening, Emirates – the flagship airline – has released a campaign featuring Chris Hemsworth, originally filmed in 2019.

Directed by two-time Oscar-winning director Robert Stromberg, the campaign features the famously ‘Thor’ star walking through a computer-generated version of the futuristic Expo 2020 site with the Burj Khalifa Skyline and Jumeriah Beach Park showing up as background sets in between.

Expo 2020 in the Emirates & Chris Hemsworth Campaign video The extremely futuristic themes, experiences, and attractions are orchestrated into a wondrous harmony with:

• Electrifying visuals backed with liberal use of CGI animation,
• The attractive narration and guide of Chris Hemsworth
• The soundtrack is set to the 1971 musical – Willy Wonka & The Chocolate Factory – which is sung by a children’s choir & reinterpreted by a 70-piece orchestra in the background.

Chris Hemsworth in the Expo 2020 Campaign video

“In 2019, I partnered with Emirates and Expo 2020 Dubai to help bring awareness to what is a really important event for the world. We all have the power to shape a better future, and the last year and a half have shown us that the possibilities are endless when we put our minds together. At Expo 2020 Dubai, the world will come together in the spirit of collaboration to provide real-life solutions that will benefit future generations. If you’re able to travel and you feel it’s safe, I sincerely hope you can make it,” Chris Hemsworth says.

The content of the campaign is bursting with energy and futuristic themes – a peak example of imagination running wild and make no mistake, it thrills the viewers like nothing else!

There are CGI animations, 4D hologram projections of whales and dolphins swimming inside pavilions, and countless exclusive performers depicting cultural identity and traditional wear of each pavilion. If that is not enough visual stimulation, you are also greeted with the sight of Chris Hemsworth waltzing in a ballroom with dancing AI-powered robots that are lit up in an aesthetic daydream!

CGI & 4D Projections in the Expo 2020 Campaign Video Performers showcasing culture and traditions of each country outside their representing pavilion Chris Hemsworth dancing in a ballroom with AI-powered robots (CGI) This is all but a small peek of the experiences and attractions that visitors will be greeted with for 6 months starting Friday, October 1st, 2021. The campaign is a depiction of “Opportunity, mobility, sustainability, the finest examples of human ability,” as the Australian actor says.

With 191 countries participating with their pavilions, there are amazing culinary experiences to explore alongside the endless celebrating program of music, art, and culture. In fact, there are so many points of interest to explore, keeping track of them might be a challenge. To help with that, Expo 2020 Dubai has launched customizable passports that visitors can get stamped at each location and pavilion for the affordable price of AED 20! All photo-lovers can head to the pre-determined spots for taking a picture with the site in the backdrop and the unique stamp showing on your passport!

Customizable passport by Expo 2020 Dubai Customizable passport by Expo 2020 Dubai This campaign gives you a view of things to expect, things to explore, and things to imagine as the anticipation and excitement builds up for the grand opening. Gear up for a unique ride of experiences and opportunities that await you!